AI and Automation: Partners for the Future of Business

What is Social Media Listening?

Social media listening is the practice of constantly scanning social media channels for comments and feedback regarding your brand, product, and services and using that data to take appropriate action. Searching for specific terms and subjects related to a business or sector and competitor remarks is a common aspect of social listening.

Two processes were engaged in social media listening: monitoring and action. Both processes analyse online interactions and conversations and act on the results. Social media listening becomes effective only when a concrete action follows information collection.

Including social media listening in your overall social media strategy has many advantages. Major benefits are:

1. Increased Customer Engagement

One of the main advantages of social media listening is the ability to monitor social media users’ conversations about your business or brand, whether they specifically mention you in the chat. This allows you to directly answer queries or comments or write posts dealing with recurring issues or questions. When businesses try to communicate with their customers, it fosters trust, boosts engagement, and strengthens brand loyalty.

Follow-up action is a vital component of social media listening. One fantastic start approach is leveraging the information you gather to develop a social media plan that responds to frequent comments or directly engages your audience.

2. Opportunities to Observe and Monitor Trends

You can gain a broad understanding of people’s opinions about your company and its sector through social media listening, enabling you to identify emerging trends or hot topics. This is very helpful for social media purposes and your research and design department and public relations team to explore potential partnerships or new avenues for your brand, depending on your product or service.

3. Conflict Resolution

For business, crises might happen at any time. In that case, customer reactions will be crucial to resolving the issue effectively. Social media listening can assist you in keeping track of client mood and guiding your decision-making if your business experiences a customer fallout or crisis. Assessing the actual responses of your customers can help you to move forward. Proper social media listening and subsequent action based on that can directly impact the development of your business.

4. Monitoring the Competition

You can follow the discussions involving your competitor by using keywords. This can assist you in locating any weaknesses in their business strategies or products that you can later exploit. Similarly, you can use this information to strengthen your brand in areas where you believe they are stronger than you.

5. Leveraging Influencers to Promote Marketing

With social listening, you can locate influencers who are already talking about your company and influencing your customers. Similarly, if influencers disparage your company, you can connect with them and see if there are any chances to change their opinions. You can also monitor their concerns and work to improve on suggestions. It's crucial to take these creators' comments seriously because they have sizable fan bases that can impact the thoughts of millions of consumers.

6. Tracking Events

Social listening will be beneficial to better understand how participants feel before, during, and after an event. Utilise social listening to learn about your participants' experiences and identify areas where the event may be improved or continued. This is particularly useful because it enables you to deal with potential roadblocks as they arise or keep doing what's working.

List of Social Media Listening Tools

You can use various social listening tools to communicate information, raise brand awareness, provide service and support, and more. Let’s discuss a few such tools:

1. Hootsuite

Hootsuite allows you to create social media streams that keep an eye on conversations, hashtags, mentions, and keywords. Instead of signing in and out of numerous social platforms, you may monitor conversations and comments directly from your social media dashboard. By keeping an eye on the competition, networking with influencers on social media, and identifying prospective brand champions, Hootsuite lets you stay on top of developments in your sector.

2. Adview

Adview is used exclusively for social listening on Facebook and Instagram ads. It can monitor up to three Facebook Ad Accounts across unlimited pages. Using Adview, you can respond to comments on all of your Facebook and Instagram advertising from one location. Furthermore, you receive data on the ads receiving the most comments so that you may adjust your campaigns accordingly.

3. Talkwalker

Talkwalker provides powerful social listening software features that monitor blogs, forums, videos, news websites, reviews, and social networks in one dashboard. Advanced filters enable you to segregate your data so that you may concentrate on the messages and audience that are most important to you. You may also set up alerts to inform you of any mentions or keyword usage increases. With Talkwalker, it's simple to keep an eye on conversations involving your brand and analyse their mood, engagement, reach, and comments.

4. Synthesio

Synthesio monitors talks on incredibly niche subjects in carefully selected communities. You may segment your social listening data using various criteria, including language, geography, demographics, sentiment, gender, and more. A valid social reputation score is also included in the reports to see how you compare to your rivals.

5. Mentionlytics

Mentionlytics tracks mentions, keywords, and sentiment across several languages on blogs, news websites, and social media platforms. Additionally, it makes it easy to locate influencers across social media platforms and other internet sources. You can quickly monitor terms in several languages, keep track of your top influencers, and even identify the sentiment behind each mention.

6. Brand 24

Brand 24 uses automated sentimental analysis to separate positive, negative, and neutral mentions by monitoring online reviews, mentions on social media, blogs, message boards, news websites etc. It helps to find out about your online mentions, boost client happiness, and increase lead generation for your company.

Final Words

It is high time for companies to get out of their bubbles and accept the masses' opinions, remarks, compliments, complaints, and inquiries on social media. In all sense, social media listening has excellent benefits and tools that can guide you in building your market presence by paying heed to social media.

Beinex Digital Offerings

Our bespoke digital solutions with a comprehensive suite of independent products are focused on addressing specific business gaps, use cases, and needs. No matter where your digital maturity currently stands, we can provide you with a Quantum Leap by deploying the unique business-consulting-technology model. Reach out to us: https://beinex.com/beinex-digital/

Enterprise AI adoption is accelerating, but governance maturity is not keeping pace. According to a 2025 research report by Infosys on Responsible Enterprise AI in the Agentic Era, 95% of enterprises reported AI-related incidents in the last two years, while only 2% met the " responsible AI “gold standard readiness levels. Another 2025 study on the state of AI security found that 70% of organizations still lack optimized AI governance frameworks.

This gap explains why enterprises can no longer treat AI governance as a compliance checkbox. Beyond avoiding regulatory penalties, governance today is about ensuring reliability, accountability, security, transparency, and business resilience as AI becomes embedded into core operations.

. A farmer must be knowledgeable about soil, climate, and market. If something goes wrong with any of these areas the result will be devastating. This is where one of mankind’s biggest inventions, the Internet, offers the most reliable assistance. The Internet of Things has a plethora of devices that can make the work of a farmer far easier and more productive.

Smart Sensors

Smart sensors are the number one in a huge list of IoT devices being used in agriculture. These devices can be used to gather data about various aspects of agriculture like the humidity, acidity or mineral contents of the soil. Earlier these kinds of knowledge were something that farmers were supposed to gain after many years of experiences of both gain and loss. Or they had to depend on time taking and distant laboratories. But even a lab test had a limited chance of being hundred percent accurate as the soil’s quality could change in the blink of an eye. Smart sensors can provide the farmer with accurate data in real time. The data collected can precisely calculate and predict many changing or evolving aspects like the humidity content of the soil. These data can help decide:

1. The crops to be planted
2. The manures to be used
3. The amount and timing of watering
4. The market price for the final product

Drones

Next in the line is the use of drones. These can be used to:

1. Observe vast areas and collect important information that can help decide the most efficient methods of cultivation.
2. Provide the farmer with a bird’s eye view, thereby reducing the time and effort wasted in surveying the land personally.
3. Assist in remote application of pesticides and herbicides.
4. Track the cattle or scrutinize their health.

The data collected by sensors and drones can be used to create a plan through which the farmers can guarantee a good output with minimum input and loss. This will reduce a great percentage of both financial and manual investment. Besides, instead of depending on one’s gut feelings, a farmer can take a multitude of important decisions with scientifically backed technology. IoT devices can be easily operated by the farmers by connecting it to a laptop or mobile phone. There are various apps that are already very popular for providing agricultural data. There are also various government backed projects aimed at collection of data, providing online solutions and even arranging financial support for the smart framer.

Smart Greenhouses

Another IoT contribution is Smart Greenhouses. Greenhouses always contain plants which are out of their natural habitat and therefore need extra care. IoT enabled greenhouses can help:

1. Monitor the procedures of watering
2. Adjust the humidity inside
3. Analyse and provide proper lighting
4. Ensure proper balance in delicate matters like the level of carbon dioxide, temperature, etc.
5. In disease control by providing a close watch on all the plants’ vitals.

Such precise and high level of attention makes sure that there is no contamination in the greenhouse environment that could lead to spread of diseases. It can also help in detection or prevention of theft, which is a big risk especially if the plants are of rare or protected species.

Livestock Management

IoT in livestock management is bringing about revolutionary changes. With the spread of COVID-19, it is now a very crucial requirement that the livestock are healthy throughout their life. Even a small disease in the animal could turn out to be dangerous for the human who finally consumes it. Also spread of diseases in small animals like poultry can lead to devastatingly large loss for the farmer. Smart devices can help:

1. Track the vitals of each animal or bird through devices which are wearable.
2. Alert the farmer of even slight variations in the vitals via SMS, notifications, etc.
3. Administer medicines at the correct time, to any number of animals without having to keep manual tabs

All these crucial routines help in keeping diseases in check and thus reduce livestock loss.

There are many more IoT powered devices that are revolutionizing the field of livestock management like Geo-tagging and Geo-fencing.

1. Geo-tagging: It is used to locate the cattle that has strayed away from the herd or gone missing. Geo-tags are especially useful in case of natural calamities like flood, tsunami, landslide, etc. For example, the farmers of Kerala in South India used geo-tags to locate their animals that had either gone missing or died in the flood of 2018.
2. Geo-fencing: It is another popular method and it uses GPS to monitor and keep the cattle within a boundary without actual fencing. This can help in detecting cattle theft or even wild animal attacks on the livestock.

The Limitations and Solutions

IoT is already here to stay in the fields of agriculture, and there is more to come. But like anything else IoT in agriculture has certain cons. These limitations can thankfully be eliminated.

The Future

The agriculture IoT market is estimated to grow from USD 11.4 billion in 2021 to USD 18.1 billion by 2026 at a CAGR of 9.8% during 2021-2026, as per ResearchAndMarkets.com.

A few insights can be:

1. Precision Aquaculture: The agriculture IoT market for the precision aquaculture application segment is projected to register the higher CAGR during the forecast period, by application. Increasing demand for real-time tracking of fishing activity is the major reason behind the high growth of the agriculture IoT market in aquaculture farm monitoring applications.
2. Production Planning: The production planning stage segment of the agriculture IoT market is estimated to register the largest market share in 2026, by the farm production planning stage.
3. Small Farm Segment: The agriculture IoT market for small farm segment is projected to register the higher CAGR during the forecast period, by farm size. Small farms are expected to adopt automation and other advanced technologies at the highest rate in the coming years due to the reducing cost of farm automation equipment and advancements in technology that make it more feasible to deploy automation tools even on smaller farms to achieve high returns on investments.
4. Automation & Control Systems: The automation and control systems for the precision farming hardware segment of the agriculture IoT market is estimated to register the largest market share in 2026, by hardware type. The increasing demand for drones/unmanned aerial vehicles (UAVs) is a major reason behind the high growth of the market for automation and control systems.

APAC is likely to be the fastest-growing agriculture IoT market during the forecast period. Agriculture IoT techniques are expected to be adopted at a high rate in the region. This region consists of emerging countries such as India, China, and countries in Southeast Asia. Rapidly growing population, availability of arable land, and strong government support for farmers through subsidies in these regions are the major factors driving the adoption of agriculture IoT technologies in APAC.

These projections show that IoT based agriculture is here to make a big splash and is a boon of science.

Tableau Public Login

1. Sign Up for an Account Head over to Tableau Public and create a free account. After signing in, you’ll have access to your profile hub, where you can manage and create new visualizations, also known as vizzes in the Tableau Community. 2. Create a Visualization Click on “Create a Viz” from your profile hub, and you’ll be taken to Tableau’s interface, where you can connect to data sources, build your visualizations, and customize them as needed. 3. Publish Your Work Once your visualization is ready, click “Publish As” to share it. This step ensures that your work is stored in the Tableau Public free data visualization software, making it accessible to a global audience.

How to Download Tableau Public: Free & User-friendly

Master Data Visualization: Best Practices for Creating Visualizations on Tableau Public

1. Craft Clear and Informative Titles A well-thought-out title is crucial for any visualization. It should succinctly describe the content while giving viewers a clear understanding of what to expect. A good title helps set the context for your data story. 2. Choose the Right Visual Encodings The effectiveness of your visualization relies heavily on selecting appropriate chart types and encodings. Whether it’s position, length, or color, choosing the right visual elements ensures that your data is represented accurately and clearly. 3. Ensure Effective Labeling Labels make your visualization easier to interpret. Be sure to label axes clearly and add data labels where necessary, so your audience doesn’t need to guess or spend extra time understanding the data. 4. Select the Most Suitable Chart Types Not all charts are created equal—each has its strengths for different types of data. Bar charts are ideal for category comparisons, while scatter plots are great for showing relationships between variables. Picking the right chart type is crucial for delivering your message effectively. 5. Use Reader-Friendly Formatting Well-formatted visualizations are more likely to resonate with viewers. Use appropriate font sizes, colors, and layout elements to ensure that your visualization is not only aesthetically pleasing but also easy to read and comprehend. 6. Incorporate Filters and Parameters Tableau Public’s interactive features, such as filters and parameters, allow users to engage more deeply with your visualization by customizing their view. Thoughtful use of these tools can enhance the user experience. 7. Limit Annotations Annotations can add helpful context or clarification, but they should be used sparingly to avoid overcrowding your visualization. Only include annotations when they provide meaningful insights or explanations. 8. Utilize Tableau’s Built-in Formatting Tools Tableau Public provides a variety of formatting options that help polish your visualizations. Take advantage of these tools to make your work look professional and visually appealing. 9. Share Your Visualizations Publicly Once you’ve completed your work, sharing it on Tableau Public allows you to contribute to the larger data community. You can also embed your visualizations on websites or blogs, helping you build your personal portfolio.

Building a Strong Tableau Public Portfolio

To stand out in the Tableau Public community, it’s important to curate a portfolio that reflects your skills and versatility. Here are a few tips: 1. Highlight Your Best Work Showcase the visualizations that demonstrate your strongest skills and align with your career interests. These projects should reflect the kind of work you excel at and wish to pursue. 2. Maintain a Clean, Organized Layout A well-organized portfolio enhances the viewing experience. Ensure that your visualizations are easy to navigate, and avoid cluttered or confusing layouts. 3. Use High-Quality Visuals Always use high-resolution images or graphics when showcasing your work. Poor-quality visuals can give a negative impression and may not reflect your actual abilities. 4. Provide Clear Descriptions Accompany your visualizations with concise descriptions. Explain the purpose of each project, the data source, the analytical methods used, and any challenges you encountered. 5. Show a Variety of Work Include a diverse range of projects in your portfolio to highlight your versatility. This demonstrates your ability to adapt to different data sets and visualization types. 6. Keep Your Portfolio Updated Regularly update your portfolio with your latest work to show your ongoing development and progress in data visualization. 7. Seek Constructive Feedback Asking for feedback from peers or mentors can help you identify areas for improvement and refine your portfolio for better presentation. 8. Engage with the Tableau Community Tableau Public isn’t just a tool—it's a thriving community. Engage with other users by liking, commenting, and participating in forums and challenges. It’s a great way to learn, share, and grow alongside other data enthusiasts.

Conclusion

Tableau Public is a powerful platform that offers more than just free data visualization tools, it’s a gateway to learning, growth, and professional opportunities. By following these best practices, you can create compelling and impactful visualizations while engaging with a vibrant community of data professionals. Whether you’re looking to advance your career or simply improve your data skills, Tableau Public provides the perfect platform to explore, create, and share. Connect with us a for a free demo: https://beinex.com/free-tableau-software/

Note: The Server Management Add-on is not available for Tableau Online, as they manage everything from scaling, performance, and security on behalf of their Tableau Online customers. The Tableau Server Management Add-on can be separately purchased from the Tableau Server deployment.