Digital Marketing Specialist

Beinex is looking for a Digital Marketing Specialist who will join our Digital Marketing Team. As a Digital Marketing Specialist, you will develop and execute marketing strategies that promote our brand, products, and services. This hands-on role involves working closely with cross-functional teams to achieve marketing goals and objectives.

• Conduct keyword research and analysis to identify target keywords and phrases
• Optimize website content, including meta tags, titles, descriptions, and on-page content, for target keywords
• Conduct technical SEO audits to identify and address website issues that impact search engine visibility
• Develop and execute link-building strategies to improve website authority and domain ranking
• Monitor website performance and search engine rankings and provide regular reports and analysis to the marketing team
• Stay up to date with the latest SEO trends and best practices, and recommend changes to our SEO strategy as needed
• Develop social media campaigns to promote specific products or services, generate leads, or drive traffic to your website.
• Responding to comments and inquiries from followers and engaging with your audience to build brand loyalty and trust.
• Tracking social media metrics such as likes, shares, and clicks to measure the success of your campaigns and adjust your strategy as needed.
• Creating and curating engaging content for social media channels, including Facebook, Twitter, LinkedIn, and Instagram.
• Develop social media campaigns to promote specific products or services, generate leads, or drive traffic to your website.
• Familiar with paid advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads and be able to create, manage and optimize paid campaigns to maximize ROI.
• Solid understanding of various digital marketing channels and tools, such as SEO, social media marketing, paid advertising, email marketing, and analytics tools.

• Excellent understanding of SEO principles and best practices
• Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush
• Strong analytical skills and ability to interpret data and draw insights
• Excellent communication skills and ability to work collaboratively with the marketing team.
• Strong attention to detail and ability to prioritize tasks effectively
• Proficiency in HTML
• Experience with content management systems like WordPress.
• Ability to edit website copy for SEO purposes
• Familiarity with social media and its impact on SEO
• Adept at creating and implementing social media strategies and analyzing social media metrics.