Beinex Wins 2021 AWS Rising Star Consulting Partner of the Year – MENA Award
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Agentic AI is redirecting AI to autonomous systems that can plan, decide, and execute tasks independently. These AI agents can manage workflows, interact with software systems, and trigger actions without continuous human input. While this autonomy promises efficiency and scalability, it also introduces new governance challenges.
Research shows that 86% of enterprises expect higher risk levels with agentic AI, yet only 2% of organizations currently meet responsible AI standards. This gap highlights a critical reality: organizations must adopt a structured agentic AI governance framework to balance autonomy with accountability.

In the evening, we had a wild-theme based gala party, and all got dressed up in sync with the theme, ‘Just Go Wild’. It was fun to watch everyone from the Manager to the employees dressed up in the same theme. We had an exhilarating DJ party manned by Darryl Gaulbert which made us all shake a leg to the tune. We danced and roared to the music. It was indeed wild!
The following day after breakfast, we met our founder Indumon Das, who had a chat with us regarding the journey of Beinex and his vision. It inspired us all to have a dream and pursue it fearlessly. Some of us accessed the infinity pool late afternoon and had great fun swimming and playing pool ball.
It was a blissful evening based on an ethnic wear theme. We competed for the best ethnic outfit of the evening. The different hues and styles made the evening stunning. Everyone flaunted the traditional wear in style. We had a musical evening with a live barbeque and a sumptuous dinner.
Finally, the day of leaving Munnar dawned; March 19. We all had breakfast in the morning and packed our backpacks. Most of us were pretty reluctant to leave Munnar as we were not ready to lose the bond we created together. Nonetheless, we vowed to stay connected. We boarded the buses around 10 AM and waved goodbye to Munnar.
When we reached Edapally in the evening, a surprise goody bag was waiting. It was an impressive and admirable gesture from our firm. Beinex has a culture of nurturing growth and spreading positivity, and employees’ comfort is the priority here.
Yes, we had a fantastic time together. After this retreat, our rejuvenated and motivated minds are ready to bounce back to work with enhanced spirit. We are looking forward to more team building sessions in the future to meet each other more often.
The context
There is a popular perception that a desktop job in IT is synonymous with ill health. As the pandemic swept the globe and knocked down everything on its path from lives to livelihood, the IT industry continued to prosper due to the explosive growth in the digital arena.
But it came accompanied with its own set of problems and challenges. Long working hours and sedentary lifestyle have taken its toll. The incidence of lifestyle diseases for knowledge workers went in tandem with the northward growth map of the IT industry.
The Beinex difference
Beinex was an exception to this rule; thanks to the fitness challenge it had initiated as a part of its Autumn Connect programme: a competition for its employees with a slew of challenges they took on enthusiastically from cooking healthy food to addressing fitness goals.
Beinex Planethon
In sync with this spirit, and to promote it further, Beinex conducted ‘Beinex Planethon’.
Date: April 07, 2022
Time: 7.00 AM- 8.00 AM IST
Venue: JNI Stadium, Kochi, India
It was a jovial day for us, even as we had to report at the JNI premises by 6.30 AM. The morning was pleasant and by the time it became 7.00 AM, all of us had assembled at the flag-off location.
Shiny Justine and her daughter Surya Ann Justine flagged off the Marathon. Shiny Justine delivered an inspirational speech before the flag off. She exhorted the gathering to make fitness initiatives habitual. She spoke to us that it takes just a small percentage of our time to add to fitness and health and it prevents medical exigencies from popping up suddenly.
Post the marathon session she was awarded a memento as a token of our appreciation.
Let us do our bit. Now is the time to draw inspiration and make fitness a habit! Run for our health and yes, run for our planet.
An actual representative and one fascinating example of digital transformation is the use of "digital twins," which are virtual reproductions of real-world things that have been given artificial intelligence and real-time data. The ‘thing’ can be anything under the moon, from a jet engine to a car. The physical asset's connected sensors gather data that can be transferred onto the virtual model. Now, anyone seeing the digital twin can see essential details regarding how the physical object is faring in the real world. They can, however, be interpreted in various ways, which tends to conceal their accurate, practical application.
A digital equivalent for a physical entity serves as the foundation for digital twins. Every business connection with its clients involves physical elements, from the automotive to the agricultural industries. With the help of digital twins, businesses will be able to extend the advantages of the software world to their physical assets, better meeting the needs of their digital customers.
How do digital twins get to know everything?
The digital data, twins gather from specialists with in-depth topic expertise from other similar assets, helps them learn on their own. After being created, the twins have sensors that enable it to take in any input from its physical twin. This can be used to identify potential problems, gain knowledge, gather feedback on a product, and more. Additionally, they include and use past data to polish their simulations.
The digital twin's architecture
Customarily, digital twins have three layers:
- A connectivity layer that uses SCADA, the Internet of Things, or historians
- A modelling and simulation layer may include a wide range of tools, including artificial intelligence (AI), industry simulators (thermodynamic, fluid-dynamic, chemical, and more), and AI.
- A layer for insight and visualisation that can be created online, with analytics software, or even with mixed reality
The final layer of these three is called "learning feedback," which enables the use of expert feedback and historical data to alter the behaviour of digital twins and the dependability of the physical twin.
Who stands to gain?
Digital twins can contribute to increased productivity in massive engines and intricate machinery. Like industrial settings with cooperative machine systems, digital twins are excellent in enhancing process efficiency. Those sectors that work on large-scale items or projects have the most success with digital twins. Digital twin technology has been used in Formula 1 racing to streamline the competition. Any racing or sports team could employ the digital twin to use a virtual twin in determining areas for strategy and progress.
Consider real estate as another example; a digital twin would link all systems and provide accurate insights and the capacity to evaluate the process. Managers would then be able to refine their plans, improving the structure's viability and effectiveness. Additionally, it would result in lower expenses.
Last but not least, the digital twin notion in healthcare refers to the development of computer models of diseases or even a virtual human body. Customised medications or therapies might be created using a medical twin for each patient. The following industries are going to reap the maximum benefits of digital twins:
- Engineering (systems)
- Automobile manufacturing
- Aircraft production
- Railcar design
- Building construction
- Manufacturing
- Power utilities
- Real estate
- Sports and Racing
- Healthcare
1.Enhance the user experience
Data is essential to comprehend the past, know the present, and anticipate the future. The foundation of any effective user experience programme is effective data management. Digital twins use IoT to collect real-time data from the physical environment. The information gathered is continually analysed, examined, and learned to provide valuable insights. With real-time analytics, businesses may successfully implement user-centric programs.
2.High-quality, innovative products
A competitive advantage that separates the leader from the followers is innovation. Physical asset innovation necessitates significant R&D expenditures. Design, testing, and operation require specialised knowledge due to the high cost of failures. These creative roadblocks can be solved with the help of digital twins. Enterprises can work with the user community to create high-quality offerings in a simulated environment that combines real-time information.
3.Enhance business processes
In terms of consumer annoyance, broken processes and bureaucracy would be at the top. The orchestration, knowledge management, and technological architecture are fragmented and siloed due to the complexity of modern business operations. The numerous systems and processes are brought together under one roof using digital twins, which act as a meta-layer. Digital twins are essential for knowledge management, training, and process optimisation in the complicated future. Additionally, simulations and visualisations support better process management and human learning.
4.Operative flexibility
Operational agility will affect an organisation’s top and bottom lines in a highly competitive marketplace. Black-box algorithms, the enormous amounts of information gathered, and the need for quicker judgments all work against human operators. Digital twins allow a range of diagnostic and prognostic capabilities by utilising enormous amounts of data, technology, and scenario. The human operators can re-enter the process and find strategies for being competitive and flexible.
5.Information security
Information security is a challenge that comes with all the data. Open source, collaborative learning, and knowledge sharing have never had a more compelling argument. We can't advance if data breaches are happening more frequently. Trusted stakeholders could collaborate on a platform provided by digital twins to share information and gain from it. Digital twins can also act as a layer of concealment to protect the confidentiality of the data.
6.Upgraded R&D
Utilising digital twins produces a wealth of data regarding expected performance results, facilitating more efficient product research and creation. Before beginning production, businesses can use this data to gain insights that will help them make the necessary product improvements.
7.Greater effectiveness
Digital twins can aid in monitoring and mirroring production systems even after a new product has entered production to reach and maintain peak efficiency throughout the manufacturing process.
8.Product life cycle
Digital twins can also assist producers in determining how to handle products that have reached the end of their useful lives and require final processing, such as recycling or other actions. They can decide which product materials can be gathered by utilising digital twins.
9.The Future Course
The market for digital twins is increasing, which suggests that even if they are already used in many different industries, demand will persist for a while. The need for digital twins was worth USD 3.1 billion in 2020. It may continue to snowball until at least 2026, rising to a projected USD 48.2 billion, according to specific industry observers.
According to IDC, global spending on products and services that facilitate digital transformation will amount to US$1.97 trillion in 2022, growing at a CAGR of 16.7%. Businesses are transforming the structure of their work to put the client first. Enterprises are taking more significant risks than ever in every aspect of business, from product design to marketing, sales, and even post-sales. Enterprises can use digital twins as a strategy to accomplish the goals of their initiatives for digital transformation.

Dynamic highlighting with Slicer:
The below example shows the dynamic highlighting where I can choose the categories in the slicer to highlight for comparison with the other categories. I can easily focus on the selected categories and compare the measure values with other categories.
Solution:
First, I have created a disconnected table with the categories. This can be easily done with the following dax formula.
Selected Category = VALUES(Orders[Category])Had made sure there is no relationship in the model view between the source table and new category table. Created a measure which will be added to the conditional formatting in data colour section in the format pane.
Selected Colour bar =
var selected_category = VALUES ('Selected Category'[Category])
var category_to_highlight = SELECTEDVALUE (Orders [Category])
var filtered = ISFILTERED ('Selected Category'[Category])
var result =
SWITCH(TRUE(),NOT(filtered),"#0055cc", category_to_highlight in selected_category && filtered,"#0055cc","#9cd0ed")
return result
Explanation:
Selected Colour bar =
var selected_category = VALUES ('Selected Category'[Category]) // taking values from category table
var category_to_highlight = SELECTEDVALUE (Orders [Category]) // Using selected value function
var filtered = ISFILTERED ('Selected Category'[Category]) // checks if the column is filtered and will return true or false
var result = SWITCH(TRUE(),NOT(filtered),"#0055cc", category_to_highlight in selected_category && filtered,"#0055cc","#9cd0ed")/* The first condition checks if the there is no filtration will return all values, Then will be checking if the selected set of values is contained in the category column. The selected value will be returning a specific dark colour while the unselected value will be giving a lighter colour. */
return resultCreated a bar chart with total sales given in the value section and the category column from the source data will be given as axis. Gave the highlight effect by adding a measure in the field value section of the data colour conditional formatting.
Added the measure in the field value section.
Added category slicer from the Selected Category table
Finally arranged them and saw the magic happen.
Conclusion:
This goes to show the hidden features of Power BI one can explore with a little bit of tinkering with a dash of DAX. This blog is a first in a series of many nifty blogs. Hope you like it and looking forward to your feedback.