بينكس للاستشارات تفوز بجوائز شريك العام في ALTERYX 2020 ، الشرق الأوسط
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Automation: Streamlining Repetition
Automation revolves around instructing machines to follow predefined rules. In this scenario, humans set the rules, and machines execute them. The primary objective of automation is to alleviate humans from monotonous, repetitive tasks that are tedious and error-prone.
Human performance in repetitive tasks often leads to boredom and mistakes. Machines, on the other hand, excel at such tasks, executing them with precision and at a faster pace. Moreover, they don't require sick leave or vacations, offering convenience to employers. It's important to note that not all tasks are suited for automation, and humans should view it as a tool that complements their capabilities, freeing them to focus on tasks demanding critical and creative thinking.
Artificial Intelligence (AI): The Cognitive Companion
While sharing some objectives with automation, AI operates entirely differently. If automation represents the "arms" of a robot, AI constitutes its "brains." AI is not about executing repetitive tasks; instead, it aims to emulate human cognitive processes and make decisions based on observations, patterns, and past outcomes.
Unlike automation, AI is designed to learn and adapt autonomously. It can process data, recognise patterns, and act on insights gained from its analyses. This ability to learn and act independently sets AI apart from automation.
While some envision AI as a potential threat, it's essential to remember that current AI systems, often referred to as Narrow AIs, are specialised for specific tasks. They lack the breadth of human intelligence and are limited to the domains they were trained for. For instance, a healthcare AI may excel at diagnosing medical conditions but struggle in other contexts, like playing chess.
How AI and Automation Combine for Optimal Results
Having explored the distinctions between AI and automation, it's crucial to understand how they intersect and collaborate in practical applications. Both AI and automation rely on data, but their roles in data processing differ significantly. Automation gathers and manages data, while AI interprets and acts on it.
Certainly, here are a few examples illustrating the combined effect of AI and automation in practical scenarios:
Customer Service
Consider an enterprise with a bustling customer service centre receiving thousands of emails daily. Automation categorises incoming emails based on keywords to efficiently address customer inquiries without expanding human resources. This initial automation streamlines the process but doesn't provide immediate customer solutions.
Here's where AI, specifically Natural Language Processing (NLP), comes into play. NLP interprets the intent of customer emails, allowing the AI system to respond promptly with relevant information or route the inquiry to a human agent. This collaborative approach between automation and AI accelerates customer issue resolution.
Supply Chain Optimization:
Large manufacturing companies use automation to track inventory levels, reorder supplies, and manage logistics. AI algorithms are then employed to analyse historical data and market trends to optimise inventory levels and predict supply chain disruptions. This combination streamlines operations, reduces costs, and ensures products are available when needed.
Fraud Detection in Banking:
Automation is used to flag suspicious transactions in real-time, reducing the risk of fraud. AI, particularly machine learning models, can then analyze these flagged transactions along with historical data to identify new and evolving fraud patterns. This dynamic approach enhances fraud detection accuracy and minimizes false alarms, ultimately saving the bank time and resources.
Healthcare Diagnosis and Treatment:
Automation assists in managing patient records and appointment scheduling in a healthcare facility. AI-powered diagnostic tools analyse medical images, patient history, and symptoms to aid doctors in making accurate diagnoses. The combination of automation and AI improves patient care by reducing administrative burdens and enhancing medical decision-making.
Personalised Marketing Campaigns:
Automation segments customer data and sends targeted marketing emails based on predefined rules. AI algorithms dynamically analyse customer behaviour, preferences, and engagement to adjust marketing content and timing. This synergy increases the effectiveness of marketing campaigns by delivering personalised messages to the right audience at the right time.
Smart Home Automation:
Automation systems control lighting, heating, and security in a smart home. AI enhances these systems by learning occupants' preferences and adjusting settings accordingly. For example, AI can optimise energy usage by predicting when rooms are occupied and adjusting heating or cooling systems accordingly, resulting in energy savings.
Inventory Management in Retail:
Automation tracks inventory levels in a retail store and generates restocking orders as items reach a certain threshold. AI-powered demand forecasting algorithms analyse historical sales data and external factors (e.g., weather, holidays) to fine-tune inventory management. This combined approach ensures that products are in stock when customers need them, reducing both excess inventory and stockouts.
These examples demonstrate how the integration of AI and automation can drive efficiency, improve decision-making, and enhance various aspects of business and daily life.
AI and automation serve distinct purposes in the realm of business operations. Automation streamlines repetitive tasks, freeing humans from more complex endeavours. AI, on the other hand, emulates human cognitive functions and makes decisions based on data analysis. When applied together, they create a powerful synergy, enhancing efficiency and enabling businesses to harness the full potential of their data. Understanding the differences between AI and automation is essential for organisations seeking to leverage these technologies effectively in today's digital landscape.
How Beinex Can Help You
Beinex AI & Automation Services puts you at ease, literally. From NLP-NLG Chatbots to Syntax Migrators to Predictive Modelling to Web Scraping to Social Media Analytics, we offer a range of AI and Automation services that can streamline and automate many of your redundant workflows within a short turnaround time.

Understanding the initiatives of your competitors offers you the edge to keep advancing and differentiating your business. Your company can gather information and keep track of competitors with the help of competitive intelligence. This knowledge can be a helpful planning tool for making future company decisions on your own.
Competitive Intelligence (CI) is a vital component of every corporate strategy. It entails gathering and analysing data regarding a company's market, including that information's competitive environment, competitors' offerings, target markets, and business strategies.
Making sound decisions with the information you have acquired is the key to effective competitive Intelligence research; gathering the information is just one small aspect of the process.
A thorough examination of the competitive environment in your industry is the foundation of effective CI. You can acquire a comprehensive overview of competitor data by using your internal team of CI and industry experts or your sales team to assist you with conducting essential market research.
Who Uses Competitive Intelligence and in What Sectors?
Many industries use competitive intelligence to inform advancements in operations, technology, customer satisfaction scores, market entry or market defence strategies, and more. The following list of sectors contains six.
1.Technology
The technological sector appears to advance at megabit rates. Consumer expectations modifications frequently coincide with changes in broader technical access and affordances, and many companies are competing to offer the most cutting-edge consumer and business technology products. CI improves new or relaunched times-to-market, warranty and customer service operations, user experience (UX), employee recruitment and retention and sustainable organisational structures in the technology sector.
2.Medical care
Significant government rules are navigated by those working in the healthcare sector as the insurance market, market participants, and patients as consumers. Competitive intelligence can help the healthcare sector in pricing analysis, supply chain management and vendor or third-party administrator relations.
3.Biotechnology and prescription drugs
Pharmaceutical and biotechnology businesses operate in a high-cost, multifaceted market with a complex regulatory environment, like the healthcare sector. For individuals working in the life sciences, medical device, pharma, and medical specialisation industries, competitive monitoring and integrative analytics reduce operational risks by improving salesforce operations and structures, drug approvals and drug launch planning, market entry and gains strategies, consumer awareness campaigns surrounding treatments, therapies, and prescriptions
4.Industrial and Manufacturing Sectors
The 21st century has seen a significant revolution in commercial and industrial manufacturing. The manufacturing industry's environment has been permanently changed by scaled-up international rivalry, new automated technology, and evolving supply and demand patterns. Manufacturers regain control thanks to competitive intelligence, which enables them to maximise their advantages today while reducing market risks tomorrow. Competitive Intelligence assists in Supply chain management, Distribution strategies, Supplier and vendor relations, and go-to-market models
5.Consumer Goods
The consumer goods and retail sector include enterprises of every size and speciality, offering anything from domestic furnishings to personal hygiene items, online clothes stores to sparkling flavoured water. CI consulting explores prospects for retailers to improve brand reputation, consumer activity assessments and profiles, emerging and disruptive technology preparedness and local and global market entry.
6.Financial Services
Consumer opinions in the financial sector depend heavily on external factors like trust and openness. Internally, operations compromise the requirement for compliance and how disruptive technology alters traditional banking, lending, investing, and financial advice. Key capabilities enhanced by financial service CI include profitability and cost analysis, brand reputation, brand and service evolution, customer support channels, market risk modules and new entry market profiles.
Top Five Benefits of Competitive Intelligence
1. Recognise the next steps of the opposition
By participating in CI and performing competitive analysis, you may monitor potential future opportunities and threats for your industry. You will have an advantage if you can predict what your competitors will do next. This will allow you to adopt tactics before they do or turn things around to make yourself stand out from the crowd.
Perhaps the lack of data privacy in your industry is drawing criticism. Using CI, you can predict what your competitors would do in response and decide whether to join them or take a different stance to make a point.
2. Maintain a competitive edge
Researching competitive intelligence may take some time, but you'll gain by always being one step ahead of the competition. In an ever-evolving industry, you must appeal to customers and their desires if you want to flourish. Use CI to identify which rivals in your sector aren't taking needs or trends into account and take the initiative to do so in your own business.
3. Key to strategic judgement
Data is the foundation of a successful competitive intelligence strategy; thus, it makes sense that this would result in more strategic decision-making. You'll discover that to be successful in your CI journey; you must back up your decisions with data.
Competitive intelligence explains the value of objective data and will assist you in making better judgments grounded rather than mere speculation. It is your responsibility to fix any gaps in your market identified by the data you gathered during CI and to put new business practices into place.
4. Internal Information Gathering
While obtaining information on competitors emphasises competitive intelligence, the organisation may also collect your company's data. This internal evaluation gives you a sense of how your business is doing, where you are excelling, and where you need to put more effort into it. You can make decisions using the regular information a competitive intelligence organisation might supply about your business. This is especially helpful if the company is vast and has numerous departments that must be controlled. It helps your business boost products and service speed to market.
5. Boost Product and Service Speeds-to-Market
The term "speed-to-market" describes how quickly a good or service is developed and made available for purchase by the public.
Average speed-to-market timeframes will differ depending on the industry, as will the elements involved in developing, testing, and releasing a new commercial product. It is increasingly crucial for a company in that sector to increase its speed-to-market deliverables without compromising quality as the ecosystem for a product or service becomes more competitive. CI research with a market focus improves time-to-market, market-entry, and market defence skills.
The business world today is among the most competitive it has ever been. To survive in the information age, you need to have competitive intelligence. Although businesses have long informally gathered intelligence on their rivals to get an advantage, the combination of technology with the field of competitive intelligence has made it 10x more successful than ever.
Beinex
By providing insights gleaned from relevant web sources, AI-powered markets and competitive intelligence tools can give you a comprehensive view of your market and competitive landscape. The insights from each source provide a perspective you may use to gain a competitive advantage.
Role of Beinex
We are pioneers in providing 100% population-based strategic decision-making solutions with unique capabilities in extensive data harvesting. Beinex offers highly interactive competitive intelligence solutions for agile and data-driven enterprises of all sizes and categories. From Big data harvesting to enterprise reporting and mobile competitive intelligence solutions, we offer a suite of end-to-end big data CI solutions. These enable intelligent business moves and improved operational efficiency resulting in increased profit and happier customers.
Recommender Engines
Recommender Engines provide suggestions of products based on the interests or requirements of the customers by leveraging AI and Machine Learning technologies. It operates by discovering patterns in data on customer behaviour, which may be gathered directly or indirectly. To put it another way, the AI recommendation engine delivers a collection of recommendations suited to the user's needs, demands, behaviours, and preferences.
Recommender engines are employed to increase sales, boost customer engagement and retention, and provide customised user experiences. According to McKinsey, these approaches can boost a company's sales by 20% and profitability by 30%.
Types of Product Recommendation Engines
The companies should select models that best match their personalisation plans to offer product recommendations to website users. You can choose from the three models given below:
1. Collaborative filtering
The goal of collaborative filtering is to forecast what a person will like based on their similarity to other users by gathering and analysing data on consumer behaviours, interests, and inclinations.
Collaborative filtering uses a matrix-style method to calculate and depict these similarities. It has the benefit of not requiring content analysis or comprehension. It simply chooses which goods to recommend based on what it knows about the consumer.
E-commerce sites reap benefits out of collaborative filtering. For instance, if two users have purchased the same products and have similar interests, the system discovers the similarities and gives shopping suggestions based on them. Later, if either of the same users log in for shopping, it offers tips based on the other person’s interests, as the model knows that both have similar interests. To generate correct recommendations for new users, the engine needs enough customer and traffic data, which is the fundamental component of this strategy.
2. Content filtering
The principle behind content-based filtering is that if you choose one product, you'll probably select the other one as well. To provide suggestions, algorithms compare objects based on a customer preference profile and a description of the item. A series of recommendations are given to the customer based on his preferences and the history of his earlier purchases.
For instance, content-based filtering on YouTube suggests videos to users by gathering data on the related content users have already viewed or searched. It collects data on the content that a specific user has watched, and it then begins to suggest additional content with a related theme based on comparable descriptions.
3. Hybrid Filtering
A hybrid filtering tool examines both content-based and collaborative data using vector equations. It analyses the historical activity data and preferences of the user for whom the recommendations are displayed. In this way, this approach combines the most compelling features of the first two to produce a single, well-rounded answer.
Let’s take the example of Netflix; it considers both the user's interests (collaborative) and the plot, genre or cast of the film or television series (content-based). Then, based on the users' actions, pursuits, and preferences, a collaborative filtering matrix can be utilised to suggest movies or series to them.
3. Hybrid Filtering
A hybrid filtering tool examines both content-based and collaborative data using vector equations. It analyses the historical activity data and preferences of the user for whom the recommendations are displayed. In this way, this approach combines the most compelling features of the first two to produce a single, well-rounded answer.
Let’s take the example of Netflix; it considers both the user's interests (collaborative) and the plot, genre or cast of the film or television series (content-based). Then, based on the users' actions, pursuits, and preferences, a collaborative filtering matrix can be utilised to suggest movies or series to them.
Benefits of Recommender Engines
Product recommendation engines offer your company numerous advantages. Over time, its benefits will offset the expense of putting it into practice. This is how:
1. Customer retention
It is worth emphasising that product recommendation systems are one of the most efficient and widely recognised applications of machine learning in business. When properly configured and implemented, they will boost sales and increase click-through rate as well as customer engagement and other KPIs in every online store. It results from the fact that customising product recommendations and content to the preferences of a specific user has a positive impact on the user's experience with a given website.
2. Increase in sales
When the recommendation system is correctly configured and deployed, product recommendations may lead to an increase in revenues in the online store. Personalising offers increases the likelihood that users will browse the page and stay on it longer. Targeted visitors to the website receive emails or advertisements for suitable products increases the efficacy of marketing campaigns. It reduces the rate of returns and cart abandonments. Finally, the Average Order Value (AOV) and the number of items in carts are both significantly increased by recommendation engines.
3. Customer behaviour detection
The ability to provide a wide range of relevant facts and metrics regarding user behaviour and website traffic is another benefit of personalised recommendation systems. Online store owners who have incorporated recommendation systems have a better grasp of customer behaviour and may adjust the product selection to suit their demands. Customers do not need to spend time browsing through all of the products on the website because those that they could find interesting will be displayed in the recommendation box with suggested products.
Smart Avatars as Advanced Recommender Engines
Currently, recommender engines have a standard text-based user interface as their front end. The arrival of the 3D web and the metaverse, however, will cause that front end to become more avatar-focused over the next years. So, in the near future, you will be greeted by a smart avatar on a shopping website, who will not only have some knowledge of who you are and what you might desire, but it will also engage in dialogue with you to learn more about your wants and assist you in finding the solution. Isn’t that cool? The avatar will ensure that you got a great shopping experience and instantly address any complaints that cross your mind. We are gonna love it, aren’t we?
Summing Up
By presenting products that customers would probably not have otherwise seen, a recommendation system will enhance the shopping experience. The efficiency of recommendation engines as a marketing tool can increase sales, click-through rates, engagements, and consumer happiness. No matter what technology you use, the installation procedure is quick and straightforward and doesn't require any programming experience.
Beinex Offerings
Beinex enables organisations to analyse data, mitigate risks, identify opportunities, make better decisions, and automate processes to drive business excellence powered by innovation and experience. Our AI solutions make your business future-ready and include services like risk sensing and cognitive risk anticipation using Machine Learning (ML), Artificial Intelligence (AI) to assess risk in real-time. Just give it a try, and reach out to us at: https://www.beinex.com/ai-ml-rpa/

This has changed the way we interpret information by giving us a look into past insights but also to forecast future events, allowing us to make informed decisions.
Tableau 2021.2. includes ‘ask and explain data’ for viewers, allow connected desktops, Collections, and many more valuable features. Some of the key enhancements are listed below.
Collections provides a new format to organize content across your sites on both Tableau Online and Server into manageable folders. You may group item together from different projects and workbooks and you can reuse content in multiple contexts without additional storage or resources. Collections also makes it easier to share content around a central theme. For example, you can create a “Daily Sales” collection that includes dashboards with daily sales statistics, ETL data flow, data sources, etc.
Collections helps you congregate your data. You are given the leeway to create, explore and save your content privately. Another key feature of ‘Collections” is that users can create customized collections which are by default private. However, you are given the option to share the collection with any authorized users you choose to provide access to.
1) User Management Enhancement
In earlier versions, a subscribed user, deleted by an admin, was not erased from the system entirely. They were then classified as an 'unlicensed user'.
With version 2021.2, the subscribed creator will be deleted automatically when an admin deletes a user either via the UI or the REST API, without the extra step of reassigning the subscription ownership.
2) Ask Data Enhancements
Ask Data Lenses
A new feature introduced with this update is 'Ask Data Lenses'. It allows for easy data curation with defined columns and value synonyms and also provides suggested questions to allow for more inclusive data from a variety of sources.
(The update brings a new content type that is Ask Data Lenses, making it easy to curate data with the definition of column and value synonyms and suggested questions so you can better leverage existing published data sources.)
They are created alongside published data sources Ask Data use case(s) while maintaining the underlying data source as its own entity.
These 'lenses' are comparable to ‘views’. For those of you who are adept with SQL, where you can write selected statements specifically to extract the required columns, give definitions, whilst maintaining the integrity of the data source. Similarly, once created, ‘lenses’ can be accessed by viewers, opening Ask Data to a new class of users that struggle to self-serve their needs today.
Entity Search
Entity Search shows users search results of keywords, like the Google search box. Ask Data gives you word-by-word search results, giving you instant feedback on your data and what Ask Data can do. Ask Data will automatically choose the most relevant interpretation of your search and these search results help you build that input more effectively by selecting the right fields and values in the data set. Ask data learns from your selections to choose smarter defaults for future searches.

MFA allows users to easily add an additional layer of security to their accounts.
This feature unlocks the ability for Tableau Online customers who utilize native Tableau ID authentication to enforce multi-factor authentication (MFA) when their users sign into their sites. End-users can use applications like Salesforce Authenticator or Google Authenticator to perform additional verification of their identity when they log on to Tableau.
MFA makes it much harder for common threats like phishing attacks and account takeovers to succeed. MFA is one of the easiest and most effective ways customers can enhance login security and safeguard their business and data against external threats.
Easily rename multiple fields in prep allows creators to transition seamlessly from web authoring to Tableau Desktop with a single click of a button. Creators will now be able to edit any workbook that they have permission to on Desktop.
Prior to 2021.2, users had to manually change each header name. For example, if a user wanted to change “Customer” at the start of multiple header names, they would need to click on each field name and individually change/remove “Customer” in the field name. Not a big deal when there are less than 10 columns to update. However, for customers with data sets of 50+ columns, it is more cumbersome to have to individually change each field name. This feature allows a customer to quickly add a prefix, rename or add a suffix to multiple fields collectively.
Tableau Prep is expanding its output capabilities to include Google BigQuery, enabling you to add or update data in Google BigQuery with clean, prepped data from your flow each time it is run.
TABLEAU DESKTOP 2020.2 – Key Features
1) Maps: Spatial File Support
The Marks Layers Control SP1 feature provides a control that allows users to toggle the visibility of layers on a map viz. The control works like a filter and the user is free to choose which layer(s) to view in order to answer their question. In addition, the user can control the interactivity of the map viz by selectively enabling or disabling selection on the layer in question.
Toggle button – Our users can now use a button to show/hide any dashboard zone, floating or tiled. This function was previously limited to floating horizontal and vertical containers only.
URL support for images – Users can now add images via external URLs, which also provides GIF support for images on the internet and workbooks. Loading these images will be time-efficient.Tableau's 2024.1 Release: What’s in it for you
Do your employees struggle to understand complex data visualizations? Does your organization lack a consistent approach to defining metrics? Are you looking for ways to make data more accessible for everyone? If you answered yes to any of these questions, then the new features in Tableau 2024.1 are for you! This release addresses these common challenges head-on, offering solutions like Viz Navigation for Text Tables, the Metrics Layer in Tableau Pulse, and more. Keep reading to learn more about these innovations and how they can revolutionize your data analysis workflows:
1. Tableau Pulse: Personalized Insights Delivered
Tableau Pulse is a real lifesaver, transforming how your organization interacts with data. Here's how it empowers your workforce:
To learn more about Tableau Pulse, click here: https://beinex.com/topics/tableau-ai-and-tableau-pulse-tableaus-dynamic-duo/
2. The Metrics Layer: Building a Unified Language for Data
Achieving consistency and clarity in data analysis is key to making informed decisions. The Metrics Layer within Tableau Pulse tackles this challenge by providing a central hub for defining and managing metrics.
Here's how it works:
By creating a unified language for data, the Metrics Layer empowers collaboration and drives data-driven decision making throughout your organization.
3. Tableau Pulse on Mobile: Stay on Top of Your Data Anywhere
Monitor key metrics and gain actionable insights, even when you're on the go. Tableau Pulse seamlessly integrates with Tableau Mobile, allowing you to access your personalized AI-powered insights directly from your smartphone or tablet.
Get a quick snapshot of your metrics:
Dive deeper for a comprehensive analysis:
This one-click access empowers everyone in your organization to make data-driven decisions, regardless of location. Tableau Pulse is available on both iOS and Android versions of Tableau Mobile.
4. Tableau Available Through AWS Marketplace: Streamlined Procurement and Deployment
For organizations leveraging the power of AWS cloud infrastructure, Tableau Cloud is now available on the AWS Marketplace. This integration offers several benefits:
5. Viz Navigation for Text Tables: Enhanced Accessibility
Tableau 2024.1 introduces a groundbreaking feature for exploring data visualizations: Viz Navigation for Text Tables. This innovative capability empowers users to navigate and interact with text tables using their keyboard or assistive technologies, removing the need for a mouse.
Benefits for all users:
This new feature signifies Tableau's commitment to making data accessible to everyone, regardless of their ability or preferred method of interaction.
6. Tableau Prep: Identify Duplicate Rows
Tableau Prep enables you to take control of your data quality. By removing or correcting duplicates, you can build trust in your data and generate reliable insights that drive better business decisions.
Effortlessly Spot Duplicates:- Remove identified duplicates to ensure a clean and accurate dataset.
- Fix the underlying issues causing the duplication, preserving valuable data points.
A New Era of Data-Driven Decision Making
With Tableau 2024.1 and Tableau Pulse, you have everything you need to democratize data across your organization. Empower your employees to leverage insights and make data-driven decisions that drive real business impact.
How Beinex Can Assist You
Beinex, a premier Tableau partner, provides sustainable analytics solutions to organizations and help to build superior data visual analytics capabilities internally through our bespoke training programs. Our team of Tableau-certified consultants are real-life Tableau business users who are passionate about Tableau and delivering a world-class experience. Connect with us for a Tableau free trial.